Purposeful communication is about a consistent story, nailing the message, staying true to who and what you are, and choosing the right ways to engage with those who matter most to your success.
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.